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The Power of Video Storytelling

Updated: Dec 31, 2021

The power of video storytelling will make your audience more engaged instead of text on a screen.

Now if you are reading this, as a business owner, then you came to the right place! Having a video for your business explaining who you are and what you do is an incredible asset. If you can give your potential customers a chance to meet you and experience what your company is all about even before they come in the door, then why wouldn’t you?

Video is a great way to tell your stories.

Not only are business videos important but so are explainer videos. Using an explainer video gives you the chance to take any doubt or questions that your potential customers might have. A great explainer video will immediately attract and hold the attention of your potential customer. Video storytelling is the best way to convey as much information as possible in a short amount of time.

There is a fine line though with explainer videos and business promotion videos. I’m sure you’ve been on YouTube or any social network and you have seen a video that peaks your interest. Without even thinking you’ll take a look to see how long that video is.

I’ll be the first one to admit to this, that if a video is “too long” I won’t even bother clicking on it.

You never want your potential customers to be clicking past your videos because they don’t have time! You want to make sure that your message is creative, interesting, and engaging.

That’s where we come in!

Heidman Definition is the place for business, explainer, and even topical promotional videos. If you haven't already adapted these methods into your business, now is the best time to use the power of video storytelling in your marketing plan.

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